Finding Influential Users in Social Media Using Association Rule Learning
نویسندگان
چکیده
منابع مشابه
Finding Influential Users in Social Media Using Association Rule Learning
Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites...
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A key step for success of marketer is to discover influential users who diffuse information and their followers have interest to this information and increase to diffuse information on social media. They can reduce the cost of advertising, increase sales and maximize diffusion of information. A key problem is how to precisely identify the most influential users on social networks. In this pape...
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In recent years, the social networks analysis gains great deal of attention. Social networks have various applications in different areas namely predicting disease epidemic, search engines and viral advertisements. A key property of social networks is that interpersonal relationships can influence the decisions that they make. Finding the most influential nodes is important in social networks b...
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Who are the influential people in an online social network? The answer to this question depends not only on the structure of the network, but also on details of the dynamic processes occurring on it. We classify these processes as conservative and non-conservative. A random walk on a network is an example of a conservative dynamic process, while information spread is non-conservative. The influ...
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The influence maximization problem in a large-scale social network is to identify a few influential users such that their influence on the other users in the network is maximized, under a given influence propagation model. One common assumption adopted by two popular influence propagation models is that a user is more likely to be influenced if more his/her friends have already been influenced....
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ژورنال
عنوان ژورنال: Entropy
سال: 2016
ISSN: 1099-4300
DOI: 10.3390/e18050164